Embracing the Creative Journey: Finding Freedom in the Process

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Creativity is often seen as a means to an end, a way to produce something tangible and impressive. Yet, true creativity thrives when we shift our focus away from the outcome and immerse ourselves fully in the process. This idea, beautifully articulated by Rick Rubin in his book The Creative Act: A Way of Being, invites us to embrace a more liberated and fulfilling approach to creating art.

Embracing the Creative Journey: Finding Freedom in the Process


The Power of Presence

“I cannot make good art if I’m always thinking of the outcome.” This powerful statement from Rubin reminds us that when we fixate on the end result, we lose sight of the magic that happens in the present moment. Creativity is not just about the finished product; it’s about the journey of exploration, discovery, and expression. When we allow ourselves to get lost in the process, we open up to new possibilities and unexpected paths.

Entering the Flow State

One of the most rewarding aspects of the creative process is entering a flow state—a mental space where we are fully absorbed in our work, and time seems to disappear. In this state, we tap into our deepest creative potential, making connections and insights that are often elusive when we’re distracted by concerns about the final outcome. By focusing on the act of creation itself, we can achieve a sense of fulfillment and joy that transcends the pressure of producing something perfect.

Awakening Inner Innocence

Creativity is a journey of self-discovery and self-expression. It’s about awakening the inner child within us, the part that is curious, playful, and unburdened by self-doubt. When we create art that moves us, we tap into this wellspring of untapped innocence. This pure, unfiltered creativity inspires us to keep going, regardless of external opinions or societal expectations. It’s a reminder that our creative journey is uniquely our own.

Embracing the Creative Journey: Finding Freedom in the Process


Shedding Expectations

As creatives, it’s crucial to release ourselves from the unrealistic pressures and expectations that society often imposes. We do not need to compete or conform to predefined standards. Instead, we show up for the art, not for validation or approval, but for the sheer joy of creating. This mindset allows us to grow physically, mentally, soulfully, and spiritually. By embracing the process, we cultivate a sense of freedom and authenticity in our work.

Celebrating Cultural Heritage

Integrating our cultural heritage and traditions into our creative process enriches our work with depth and meaning. Embracing African traditions, arts, and cultural diversity, for instance, brings ancestral skills and practices into our contemporary creations. This connection to our roots not only honours our heritage but also inspires new and innovative expressions of creativity.

Embracing the Creative Journey: Finding Freedom in the Process
(The Mbari Ala Ear Art juxtaposed against a picture of a Karo of Kara Man from a Nilotic ethnic group in Ethiopia. Photograph by Carol Beckwith and Angela Fisher Painted Bodies, African Body Paintings, Tattoos and Scarification.)


Mbari Ala (Pictured)

Mbari, a divine deity associated with the earth goddess Ala is dedicated to uniting and safeguarding the ceremonial observance of the cnative essence in honour of Ala. symbolizes this celebration of cultural greatness and diversity. 

Embracing the Creative Journey: Finding Freedom in the Process



The essence of creativity lies in the journey, not the destination. By immersing ourselves fully in the creative process, we discover a sense of freedom and joy that is often overshadowed by concerns about the final product. Embrace the power of presence, enter the flow state, and awaken your inner innocence. Shed societal expectations and celebrate your cultural heritage. In doing so, you’ll find that the creative journey itself is a source of profound inspiration and fulfillment. So, dive into your art, let go of the outcome, and allow yourself to experience the true magic of creativity.

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